Barbara Meixler has worked in the market research profession throughout her career, uncovering insights to help organizations deepen their customer engagement, understand how to attract prospective customers, and assess the competitive landscape to guide marketing strategy. The most rewarding aspect of this profession is gathering and analyzing qualitative and quantitative information to “tell a story” to help guide business decision-making. Barbara is currently working as a freelance consultant, and was previously a partner at Hamill Associates, a boutique market research firm based in Stamford, CT. Previously, she worked at American Express and several advertising agencies. She has worked across a broad range of industries, including technology, financial services, pharmaceuticals, natural supplements and food and beverages, among many others.
Barbara has an MBA in Marketing from New York University, and a BA in English Literature and Marketing from Binghamton University. Barbara volunteers with the adult literacy program through the Westchester Library System as well as the Tarrytown Community Food Pantry. Interests include enjoying the cultural richness that NYC offers, especially theater, dance and movies, along with travel, hiking, discovering new restaurants and spending time at the beach whenever possible.
She is loving the beauty of living close to the Hudson River in the Rivertowns and is enormously proud of her three children, each of whom is seeking to make a difference in the world in their chosen professions.